Shillong, Sept 23: In a significant boost to the football landscape in the State, Star Cement has been announced as the official sponsor of Shillong Lajong Football Club, one of the premier teams in the I-League and semi-finalist in the Durand Cup 2024.
As part of this partnership, which was signed on Monday at Shillong, Star Cement will become the official sponsor of Shillong Lajong F.C., providing essential support for the club’s ongoing initiatives, youth development programs, and community engagement activities.
Speaking on the occasion, Pradeep Purohit, COO of Star Cement, said, “We are proud to partner with Shillong Lajong F.C. and look forward to creating even more magical moments together, unite, inspire, and make a meaningful impact on communities in the region through the beautiful game.”
Nabarun Chatterjee, Head of Sales at Star Cement, stated, “Our partnership with Shillong Lajong F.C. represents a strategic move to connect with the community. We look forward to supporting initiatives that promote football and inspire the next generation of athletes in our region.”
Dibyajyoti Guha, Head of Brand, Star Cement, added, “Partnering with Shillong Lajong F.C. is an exciting opportunity for Star Cement. Their values and dedication to quality align perfectly with our vision of supporting the youth and promoting a vibrant sporting culture in the region. Together, we look forward to creating engaging initiatives that will resonate with the fans.”
Larsing LD Sawyan, Managing Director of Shillong Lajong F.C., shared, “We are honoured to be associated with an iconic institution like Star Cement. We believe that this partnership will help Lajong pursue its goals of taking football in Meghalaya and our Northeast region forward. Football in India will benefit.”
Star Cement Limited is one of the largest cement companies in North-Eastern India and with this partnership it will enhance the position of Shillong Lajong FC as a club and will boost confidence for the upcoming I-League season.
